Is traditional marketing a gamble?

We are currently going through a era where everything is getting digitalized from schooling to shopping. From attending baptism to funeral everything is happening online .Digital world was something very concealed for most of us but hey look now you are reading my article online see where the world is going to. Due to this pandemic people say business are at loss they are not  having sales not able  to run business in break even but look amazon revenue increased by 200% in one year .This is an eye opener for many entrepreneurs why did amazon revenue increase by 200 but mine dropped to 30% probably because your business doesn't have a digital presence. the world has changed everyone is getting digitalized according to statista 100 million new mobile users are recorded in the year 2020 . Everyone is getting their hands on a mobile this is why it is important for you to make your business online as well. Thanks to this pandemic the digitalization process got a little boost leading everything to get digitalized faster. Else it would have taken a few more years to get to where we are now. Getting your business  digital present  is not a inflexible task there are many firms who does that for you or if you want to save some money you can do it on your own. Its a time taking process but its worth the effort and time and your result depends totally on the effort you  put in to it Digital marketing has so many benefits comparing to the traditional marketing. In digital marketing you can analyze your viewers and target them individually and you can convert them into buyers but in traditional marketing you don't know  who you are actually targeting its a trial and error process or more like a gamble. Where as in digital marketing its more like a bait were you just lure your catch with a bait which could be anything from a bulk email to a customized individual email there are many other strategies also not just email ,email is the most basic one  Other strategies that can be used to increase sales are SEO and SEM this is not the end but this is the new trend in digital marketing right now SEO stands for search engine optimization and SEM stands for search engine marketing SEO helps you in reaching the first position in browser it works with the help of keywords It helps users find out what they are looking for and help them find the best once accordingly and SEM Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. The advantage you get out of SEO and SEM is the key reason why its the new trend. The main advantage of using SEO are 1. Focus on people where the spend time : according to stats 7.7 billion people use internet globally using social media browsing on the internet has become a routine for most of us proper search online before considering to buy a product and if you don’t have a presence on the internet you are risking giving out a sales to your competitors more than increasing sales you can create more brand awareness also worth being digitally present 2. Competition: If you are wondering why your brand should be present online because your competitors are already doing it if you do a research you will be amazed to see most of your competitors are already online and have an account on all The social media platform and have a website where they are running paid advertisement and generating more leads those leads could be yours if you would have ran all the marketing advertisement digitally 3. Target audience: the most promising reason for using digital marketing is you can focus on particular audience unlike in tradition marketing where you focus is to general crowd using digital marketing you can focus on who to focus and target according to any factors 4. Monitor your campaign: the other key advantage with digital marketing is you can monitor your campaign as soon as you start running your campaign and you can line check the results hope many leads you could generate what the audience was going through how much time did they spend on your website 5. Return on investment: easiest way to see the advantage of digital marketing is by checking your roi according to stats every dollar you spend on email marketing has a potential of giving you 44 dollar return depending on the product and service you deal with 6 Cost efficient: Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place. Scarcely any types of promoting are just about as savvy as advanced showcasing. Private ventures and new businesses are continually attempting to accomplish however much as could reasonably be expected through their promoting on a careful spending plan. Publicizing on the web can extend your spending plan further and will permit you to refine your interest group. Web-based media is especially really great for this as it empowers you to set a day by day financial plan for a discrete crowd that has an interest in your image or ethos. In particular, it permits your business to prohibit individuals that could never purchase from you - setting aside you time and cash! The key with promoting via online media is to choose the stage that will turn out best for yourself as well as your image. Try not to pick TikTok on the grounds that it's moving or publicize on LinkedIn when you're making an effort not to create B2B interest This are some of the advantage you get out of digital marketing this itself is probably tempting you to take your business online so what are you waiting for get started before its too late